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Scott Yeager

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Social Media in Products & Services

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7 Ways Facebook Keeps You Addicted

The intersection of 2 obsessive technologies sees us checking our social apps on mobiles many times a day. Here is how Facebook creates addiction.

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Twitter is doubling the length of tweets to 280 characters for some people

The famous Twitter character limit is being expanded from 140 characters to 280 characters.

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Facebook just stole one of Myspace’s worst features

Facebook is testing a new feature on its mobile app that will show a friend's activity status directly on their profile, allowing you to track them.

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The unforeseen consequences of an AI-built social network | VentureBeat | AI | by Vivian Michaels

Artificial intelligence is one of the most powerful technologies invented by humankind. This technology has affected almost every industry, including the medical, finance, and banking Industries. Due to its enormous potential, investors are sinking some serious funding into AI.

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3 Tips for Creating Original Social Content Your Audience Loves – Adweek

Opinion: If you’re honest with yourself, you’ll probably come to the realization that your content isn’t very original.

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More Americans are getting news from social media than ever before - Recode

More Americans than ever are getting news from social platforms like Facebook, Twitter and even Snapchat.

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19 Social Media Content Tools That'll Speed Up Your Content Creation

Creating great social media content takes time. Here are 18 powerful social media content tools (and tips for creating great content in just minutes).

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How I Achieved a 48% Success Rate Using Twitter for Link Building

The gripes among link builders are plentiful, but they’re also deserved. There’s the pitifully low success rate. The hours logged crafting personalized outreach. The potential brand damage from a…

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Social Media Saved Harvey Victims In Texas — But That's Not Really A Plan

Twitter and smartphones didn't exist when Hurricane Katrina ravaged New Orleans. Hurricane Harvey showed their potential — and how much remains to be done.

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Your Social Media Strategy Isn't Complete Without These 21 Tactics

You’re ready to take social media to the next level. But if you aren’t building the traction you hoped for, there’s usually a reason. Just like any industry, there are a set of crucially important tactics every successful social media strategy needs

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A Day in the Life of a Social Media Manager: How to Maximize Your Time on Social Media in 2017

See how a typical social media manager keeps a schedule and follows a checklist to achieve the many different tasks and to-dos of a typical workday

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Want to Take Full Advantage of Social Media? Stop Thinking of it as One Big Sales Pitch | Inc.com

In order to truly flourish on social media, you should begin thinking of it more like a conference and less like a cold call.

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A 4-Step Process for Building Your Instagram Presence | Social Media Today

Here's a four stage process for building an Instagram following, from creating a profile to gaining more followers to posting. 

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10 Social Media Mistakes We've Made (And How to Avoid Them)

We've committed many social media mistakes that have cost us reach, engagement, fans, and customers! Here's what we've learned and how you can avoid them.

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10 Unforgivable Facebook Marketing Mistakes From Brands

Facebook has a market saturation unrivalled by any other social network. To win over your audience you need to avoid these Facebook marketing mistakes.

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Facebook wants to become the new mobile storefront - Business Insider

Facebook wants to become the new mobile storefront. To help, the company has unveiled new ad tools for brands and retailers.

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Snapchat’s newest feature is also its biggest privacy threat - The Verge

Earlier this week, Snapchat introduced Snap Map, an opt-in function that allows you to share your location with your friends on a map. Snapchat’s introduction video to Snap Map, seen above, focuses...

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Say goodbye to finstas and hello to Instagram 'favorites'

Instagram is testing a new feature called "favorites" to let users share private photos with a select group of people.

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Here's How to Change Your Name on Facebook | Mental Floss

Test your knowledge with amazing and interesting facts, trivia, quizzes, and brain teaser games on MentalFloss.com.

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Whoops: Facebook Accidentally Exposed Its Employees to Suspected Terrorists | Vanity Fair

One moderator fled his home after learning that terrorists he’d banned had found his personal Facebook profile.

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Snapchat vs. Instagram: What marketers need to know - Digiday

With Facebook’s Instagram Stories positing huge competition to Snapchat, brands and advertisers are trying to figure out which works best.

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8 Mistakes That Immediately Make You Look Like a Social Media Newbie | Inc.com

If you're making any of these mistakes on social media, your brand will appear out of touch as a result.

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7 Ways to Turn Instagram Followers into Customers for Life #InstagramforBusiness

Use these seven ways to reach out to prospects and make them want to buy from you, over and over again.

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Influencer Marketing: A Key Building Block Of A Successful Content Marketing Engine

By activating influencers as part of a media buy, marketers can reach consumers through trusted voices and help drive business value.

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Instagram Analytics: Which Metrics Really Matter?

These key figures can help you measure your reach and make smart moves that engage audiences to interact with your brand.

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Real Influence: How Adobe Uses Influencer Marketing | MarketingProfs Podcast

Here's how Adobe uses influencer marketing to dramatically increase the company's reach. Gain insights from how to attract and engage influencers, measure success, and maintain relationships.

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How to Run an Instagram Story Takeover : Social Media Examiner

Do you want to reach more people with your Instagram stories? Discover how to plan and execute an Instagram Story takeover.

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Revealed: Facebook's internal rulebook on sex, terrorism and violence | News | The Guardian

Leaked policies guiding moderators on what content to allow are likely to fuel debate about social media giant’s ethics

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Welcome to the Next Phase of the Facebook Backlash

Privacy watchdogs think a damning leaked document about Facebook targeting insecure teens could help usher in new era in privacy protections.

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6 Things The Average Instagrammer Does Better Than Most Marketing Professionals | Inc.com

Your greatest asset might be your fashionista intern.

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9 easy ways to explain what you actually do as a social media professional

Quick quiz for social media marketers: Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?” “We're hunting for awesome startups” Run an early-stage company? We're inviting 250 to exhibit at TNW Conference and pitch on

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Small and Medium-Sized Businesses: If You're Not Using Instagram, You're Already Behind

Only 20% of small and medium businesses pay to advertise on Instagram, writes Krista Wiltbank, head of social media at GetResponse.

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The Social Media Analytics Showdown: What You Can Track and How

Analysis is the key to getting the results you had in mind when you created all that compelling content.

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Instagram Algorithm: The 7 Key Factors that Influence Your Organic Reach

In this post, we'll go through the seven key factors of the Instagram algorithm that influence your reach and share 10 ways to boost your reach today.

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This instagrammer’s epic shots of Yosemite National Park will make you want to travel right now

This collection of pics that will make you wanna pick your climbing gear, camping tent and head to California to enjoy one hell of an outdoor experience.

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How to Become An Influencer By Accident (With Smart Automation)

You don’t need a business to become an influencer; in fact, you don’t even have to know why you are doing it. Once you have an audience, opportunities come.

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How Much Time Do People Spend on Social Media? [Infographic]

People apparently spend more time on social media than they spend on eating and drinking. See where consumers are spending their hours—and days and years—on each social media platform.

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5 Reasons Micro-Influencers Shouldn't Be Ignored

Get better engagement and a more targeted audience while spending less on your marketing budget.

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How to Avoid Unwanted Communications on Social Media

That recent tech innovation known as the internet has made keeping in touch with family and friends easier than ever—but it might also have brought you some unwelcome attention from people you’d rather not keep up correspondence with. If you want to m

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Facebook adds new features to Instant Articles to encourage email sign-ups and Page Likes | TechCrunch

Facebook today rolled out an improvement to its Instant Articles feature that now lets publishers include call-to-action units in their articles to better..

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Facebook is turning into a confusing social nightmare

Facebook has drowned users in new features and tests. It's a confusing mess and the cracks are starting to show.

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7 Ways to Attract Thousands of Followers on Social Media

Unless you're famous, attracting a pile of fans to your feed may be a challenge. Here's how regular people can do it.

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Here's How to Tell If Your Company's Ad Is Beating Competitors on Facebook

Find out how your Facebook advertising performs compared to the rest of your industry.

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Snappers can now start a chat by tapping a Bitmoji

You can now place friends' Bitmoji on your home screen and tap them to start chats.

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How To Provide Witty And Effective Customer Support On Social Media

If you’re a milleninial founder, here are some tips to help you and your team offer witty and effective customer support on social media.

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How To Sell On Instagram - business.com

Emerging Instagram trends and tools for every business owner. Learn to master the skills of social selling.

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Follow These Simple Steps To A Massive Social Following

Social media engagement doesn't have to be a black box of mystery. With the right strategies and effort, anyone can create a massive social following.

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How to make all your social media posts truly private | Popular Science

When you update your social media accounts, you might be revealing more than you think to a wider audience than you expected. Here are the settings you need to know about to keep your pages private.

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A Good Thing? Facebook Eyes Long-form Content | Social Race Media

Ive always heard competition makes sectors grow and makes things better. I dont know if I agree. Today I read that Facebook wants to jump into the content busin

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LinkedIn Just Stole an Idea From Facebook - And it's Tremendous

LinkedIn recently released new tool that makes it far easier to hyper-focus and customize your marketing approach on the platform.

Products & Services | Social Media

Report shows how much money publishers make from platforms like Facebook, Google, and Snapchat

The report, from Digital Content Next, reveals the average amount a premium publisher makes from distributing their content across third-party platforms.

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Screw "Personal Branding": My Top Three Social Media Resolutions For 2017

One writer says the received wisdom on how professionals should act on social media is failing to make the world a better place.

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7 Apps You Need as a Social Media Consultant

To be efficient as a social media consultant, you need the right applications that encompass every aspect of your social media activity and business

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3 Creative Ways to Generate Leads With Instagram

Have you ever thought of how to generate leads with Instagram rather than just using it for brand building? These 3 creative tactics will get you started.

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How to Engage on Social Media Like a Team of 30

ReQueue is a tool launched by CoSchedule that allows you to amplify and automate your social media marketing.

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Social media advertising and brand posts: four lessons to live by

Social media users are turning their back on brands, with some saying that they 'actively ignore' brand posts or ads. Turn heads with these top tips

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9 Companies Helping Your Social Media Presence Grow Online

If you want to grow your social media presence online you’ll need to do more than just create a Facebook account and update it once a week. Social media has rap

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25 tips for becoming an online influencer

Influencer marketing has become a powerful strategy for brands who want to reach their audience in a non-pushy, non-promotional way. Instead of pushing their own message, they can leverage online influencers to get their message out in a more palatable way.

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How to use Instagram Stories | TechCrunch

Lookout, Snapchat. Instagram just launched its own Stories feature for sharing everyday moments that disappear. Click the arrow to the right or scroll down to..

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The big flip: How Snapchat reoriented video advertising

Embracing vertical video poses technical challenges for brands wanting to repurpose their video content, as well as requires a different artistic eye.

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Social Media Gets More Love, But Facebook and Twitter Don't Get More Likes - NBC News

Americans are spending more and more time on social media, but are increasingly dissatisfied with the experience, a new survey shows.

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5 old school social media tactics that are no longer effective

A look back at social media marketing tactics that may have worked in 2012 or 2013, but aren’t quite so effective nowadays.

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9 Ways to Communicate with More than Just Millennials on Social Media - The Next Scoop

It isn’t clear why the millennials are the focus of most advertising and marketing campaigns. Maybe it’s because marketers have bought into their own stories about ‘youth is beautiful’ line hook line and sinker and have now become blinkered to oth

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Twitter throttled in Turkey amid attempted coup

Twitter, Facebook and YouTube are reportedly blocked in Turkey amid talk of an attempted coup.

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Twitter will livestream the Democratic and Republican National Conventions thanks to a new deal with CBS - Recode

Details on how it will work — and whether Twitter gets paid — are still being ironed out.

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Facebook Messenger adds end-to-end encryption in a bid to become your primary messaging app | TechCrunch

Facebook Messenger wants to be your primary messaging app. As people become more and more concerned about security, being the best messaging app means being..

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3 Facebook Ads Case Studies for Improving Conversion Rate

Having trouble converting on your Facebook Ad campaigns? See how these companies do it.

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Twitter launches a dedicated app for managing business accounts | VentureBeat | Social | by Ken Yeung

Twitter has launched an app aimed at helping businesses manage communication and engagement with their followers. Called Twitter Dashboard, it’s available in beta for those in the U.S. on both iOS and as a desktop app. One could think of it as either a

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Is Your Company's Social Media Expert Really an Expert? Here's How to Know | Inc.com

You hired a social media expert for your business. But how do you know you hired the right one?

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10 simple steps for more clickable social media content | Articles | Home

Writing powerful social media copy that grabs people's eyes and wins their hearts is a challenge. Often, when our content isn't breaking through the noise, we can fix it with a few tweaks.

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Snapchat says it has basically replaced TV for millennials

Twice as many millennials watched the first GOP debate on Snapchat as did on regular TV.

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Twitter Is An 'Inevitable' Social Network Acquisition - Fortune

Twitter is trying to turn things around, but that hasn't stopped the company from being called the next desirable social network buy.

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22 Hidden Features to Help You Get More Out of Twitter | Inc.com

Twitter is woven into the fabric of business. Here's how to make it even more valuable.

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6 Killer Tips To Promote Your Instagram Page

So fellow entrepreneurs and business owners, you must all be using Instagram as a part of your Social Media Strategy by now and you want to be rocking it. Of course it is needless to say that you sho…

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How Mark Zuckerberg Led Facebook’s War to Crush Google Plus | Vanity Fair

In Facebook, Mark Zuckerberg built not just a business, but a company culture with the fervor of a messianic sect.

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Instagram Influence Marketing: What Two College Student Projects Taught Us - Forbes

The even savvier students have questions, such as: How does Instagram influence start and what is the social cost of allowing brands into an otherwise organic feed?

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Social Media Trends to Watch

Social media is moving at breakneck speeds and what was yesterday’s latest craze is today’s “That is so 2015.” In order to stay on top of your marketing game, you need to know what’s going on in this ever-evolving social world.

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Facebook's new advertising play: Selling ads for non-users - LA Times

To advertisers, Facebook Inc. 's biggest treasure trove is what it knows about you.

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How to see who’s tracking you on Facebook (aside from Facebook)

Being tracked on the internet is something that’s only to be expected, since advertising is still the biggest online moneymaker out there. Google and Facebook are two of the biggest companies that make money by being able to tell advertisers what we li

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What the designer of the old Instagram icon thinks of the new one

The designer of the old Instagram icon reveals his thoughts in the new one, and where the look of his design came from.

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Facebook passes 1.65 billion monthly active users, 54% access the service only on mobile | VentureBeat | Social | by Emi

In its first quarter 2016 earnings announcement today, Facebook revealed it now has 1.65 billion monthly active users (up 15 percent year over year) and 1.51 billion mobile users (up 21 percent year over year). The company also shared that it now has 1.09

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Zuckerberg: Facebook bots will help businesses respond faster than with messaging | VentureBeat | Mobile | by Blaise Zer

Facebook today heralded the promise of chatbots, while also acknowledging that the much-hyped technology is still in its infancy.

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Is Facebook Lite Starting a New Social Media Marketing Trend?

Facebook Lite is making huge inroads in developing countries and now boasts over 100 million users. What can it teach us about Facebook marketing trends?

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Social Media Is Too Important to Be Left to the Marketing Department

When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing.

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What Does Twitter’s Algorithmic Feed Mean for Social Marketing? - Fortune

Last week saw a major shift in the new media landscape, as Twitter switched all of its users to a so-called “algorithmic feed.”

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Tips and Tricks to Beat Facebook's Algorithms | Fstoppers

Ever since Facebook changed to curated news feeds, there has been endless grumbling in the photography community about diminished reach and post engagement. That shouldn’t stop you from trying to beat their algorithms. You can still have a ton of succes

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Twitter Rumors Can Be Stopped by Official Accounts, Study Says

The Twitter rumor mill can spread misinformation around the web like wildfire, but a few choice tweets can slow its roll.

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5 Critical Building Blocks of Social Media Marketing And How to Put Them in Place

There are five critical foundations of social media marketing and this article will tell you how to implement them.

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Snapchat now lets you have longer captions | VentureBeat | Apps | by Ken Yeung

Snapchat has released an update that gives you more characters for captions on your snaps. The company said that it has “more than doubled” the amount of characters you could have from the 33 you were limited to before.

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What Does Twitter’s Algorithmic Feed Mean for Social Marketing? - Fortune

Last week saw a major shift in the new media landscape, as Twitter switched all of its users to a so-called “algorithmic feed.” That means users will be more likely to see tweets that match their own preferences, rather than just the most recent ones. At the same time, Instagram was reported to be testing similar changes.

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16 apps that will seriously raise your Instagram game

Take your Instagram posts to the next level with these 16 powerful apps for creating the perfect photos and videos.

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Things are heating up between Facebook and Snapchat

Reuters Pictures/Carlos Garcia Rawlins and Steve Jennings/Stringer/Getty ImagesSnapchat CEO Evan Spiegel (left) and Facebook CEO Mark ZuckerbergWhen Facebook

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4 social media marketing trends that won’t go away

Ten years ago, Facebook was a shaky fad. Today, its market cap is almost a third of a trillion dollars. So why isn’t your organization live-streaming on Periscope yet?

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6 Things You Must Do to Be Successful With Social Media | Inc.com

It seems like social media has gotten too big to manage. Expert Joel Comm shows there are still ways for anyone to leverage it for success.

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4 Mindsets That Could Doom Your Social Media Marketing Efforts | Digital Book World

In a blog post for Digital Book World, Chris Syme shows authors how to sell books through social media marketing.

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Top 10 Lists of Tools to Manage Social Media Marketing Effectively | TECHNOBEEP

Whether you have a multinational or a soloprenuer enterprise, it’s difficult to manage a social media marketing (SMM) program without using a third

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Scaling Your Social Media Marketing - Tips for Startups | Social Media Today

While large operations have the luxury of being able to dedicate entire teams to their social media marketing campaigns, startups simply don't have that option. Here's some tips on how to maximize the time you do have to plan your social marketing efforts

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Facebook Video Ads: Everything You Need To Know - Forbes

Gone are the days when video was just the forgotten step child of Facebook marketing, not even worthy of being called the 'Robin' to the image ads' 'Batman.'

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25 Influencers Share Their Marketing Predictions for 2016

The second month of 2016 is almost over and here we are with a bunch of useful bits of information from top influencers.

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How To Sell On Instagram: Emerging Trends and Platform

Emerging Instagram trends and tools for every business owner. Learn to master the skills of social selling.

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6 social media trends we’re watching in 2016

The course of social media marketing never did run smooth. The top platforms now could disappear tomorrow, marketing strategies that worked previously could suddenly backfire and drive customers away. But with over 2 billion social network users around the globe...

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My Little Sister Taught Me How To “Snapchat Like The Teens”

I’m 29 years old, and I’ve been on Snapchat for about a year now. I post fairly often (usually on my Story), and I get a decent amount of engagement from my friends. Quite honestly, up until Thanksgiving, I thought I was pretty good at Snapchat.

Then I watched my little sister on Snapchat.

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Starting Your First Social Campaign? Check These Best Practices First

Before you begin, be sure to heed these social media campaign best practices so your campaign doesn't actually drive people away from you.

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Timing Is Everything: Twitter Unveils First View Ads, Videos At The Top Of Your Timeline | TechCrunch

Twitter has been in the spotlight for the past several days over allegedly imminent (longstanding) plans to change the order of Tweets in your timeline...

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LG Is Staffing a Social Media War Room With 30 to 40 People for the Super Bowl | Adweek

Some brands are backing away from social media war rooms, but first-time Super Bowl advertiser LG is going all in on Sunday.  About 30 to 40 reps from LG, Mindshare, iCrossing, HG Ad and Twitter will staff a war room in Mindshare's New York office, work

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Facebook Video Ads: Everything You Need To Know - Forbes

Gone are the days when video was just the forgotten step child of Facebook marketing, not even worthy of being called the 'Robin' to the image ads' 'Batman.'

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The definitive list of what everyone likes on Facebook | The Verge

Last week, Facebook made public a huge trove of data about its users’ interests as part of a new tool called Audience Optimization. For the first time it revealed not only the hundreds of thousands...

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16 Instagram Accounts That Can Teach You to Be a Better Leader

400 million monthly active users, forecasted to bring in $2.81 billion in ad revenue by 2017, can't be wrong.

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Twitter's darkest hour is now

In late October, after his first full quarter running Twitter as CEO, Jack Dorsey and his executive team just couldn't shut up about Twitter Moments, a new curation tool intended to make the long struggling social network more appealing to new users.

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10 hidden tricks to get the most out of Facebook Messenger

We've rounded up 10 of our favorite hidden tricks that will help you get the most out of Messenger.

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CMO Today: Twitter Weighs 10,000-Character Tweets - WSJ

Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.

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7 Tips to Boost Your Business's Social Media Strategy | Social Media Today

Over 46 percent of the Earth’s population uses the Internet. Today, a lion’s share of that Internet usage is done through social media networks. As such, marketing campaigns must have a social media component to succeed. However, despite this, many

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How to Measure Your Social Media Campaigns in the Real World | Social Media Today

The biggest challenge to managing and measuring your social media campaigns is knowing what metrics are truly important to your business. But that question is critical - this post outlines five actionable metrics every social media campaign should track

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5 Social-Media Opportunities Businesses Mostly Overlook

Surprisingly few companies are taking full advantage of what social media offers.

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Why Running Ads on Both Facebook and Instagram Is Likely to Be the New Normal

Advertisers have their best chance yet to double flank consumers on social media as Instagram continues to expand its advertising capabilities by building on what Facebook started long ago. Instagram has said it plans to work with 100 companies around the

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10 Powerful Tips to Increase Fan Engagement on Facebook

Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy. It is the most powerful social network on the planet. So how can you harness its power and increase fan engagement on your Fa

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How to Master the 21 Social-Media Conversations You Will Face

On social media, whether you're a business, a brand, or an individual, you'll likely come across plenty of different conversations -- each presenting a unique challenge

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Zuckerberg: Facebook will use safety check for 'more human disasters'

Facebook CEO Mark Zuckerberg said the social network would use the feature in "more human disasters going forward as well."

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10 Powerful Tips to Increase Fan Engagement on Facebook

Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy. It is the most powerful social network on the planet. So how can you harness its power and increase fan engagement on your Fa

Products & Services | Social Media

This Is Why You're Seeing More Ads On Instagram

If you're starting to notice more ads on Instagram, it's all part of Facebook's plan.

Facebook, the world's largest social network, has steadily built its advertising business to become the world's second-largest digital ad platform after Google.

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6 Principles That Must Be Applied to Social Media Marketing

Learn the key principles of direct response marketing that you need to follow on all social media platforms.

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Twitter's Newest Executive Tweeted Only 8 Times Before Taking the Job - ABC News

You could say he's making up for lost time.

Twitter's new executive chairman, Omid Kordestani, tweeted just eight times before accepting the position this week. Kordestani has an impressive resume, having worked at tech giants such as Netscape and Google, but he rarely used the service until he was officially named chairman Wednesday.

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How Brand Ambassadors Make Social... More Social

People are social beings. So why is it that most corporate social postings are both irrelevant and anonymous? Putting a personal, social component into your social marketing is imperative to engaging 2-way communication.

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Facebook notifications get Google-inspired update

Facebook's notifications will now let users see personalised updates based on location or favourite TV shows

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10 Things to Do Right Now So You'll Kill It on Facebook on Monday | Inc.com

There are some basic things you can start doing now to increase your odds of engaging Facebook fans--and getting business.

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Hashtag hijacking doesn't have to live and die on Twitter | ClickZ

Brands tweet about trending topics all the time, but they don't always use the platform's powerful reach in order to promote themselves beyond a Twitter conversation.

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The Dos and Don'ts of LinkedIn Marketing

A few years ago, LinkedIn was a teeny tiny networking site for professionals. How times have changed! The professional network now has more than 380 million users from around the world. Professionals…

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Mashable: Our reactions to Facebook 'Reactions'

On this week's MashTalk, we discuss Facebook Reactions, Twitter Moments and Microsoft's best presentation in years.

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With Reactions, Facebook Supercharges The Like Button With 6 Empathetic Emoji | TechCrunch

In September, Facebook CEO Mark Zuckerberg made some waves when he hinted Facebook was working on a way to expand its famous Like button -- not by adding..

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How Facebook Is Making It Easier to Generate Sales Leads Among Mobile Phone Users | Adweek

Filling out forms is a cringe-worthy chore for most people. And that's why lead-generation marketing—the art and science of getting consumers to take five or 10 minutes to write up or type out personal information—has always been a tough gig.

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Twitter Plans to Go Beyond Its 140-Character Limit | Re/code

Twitter is thinking about ways to tweak the 140-character limit to entice new users.

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Don't believe that privacy hoax all over your Facebook feed

Sound the alarms: Facebook is about to start charging a monthly fee to keep your data private! It's all over your News Feed, so it must be true!

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8 Common Facebook Mistakes Social Media Managers Need To Avoid

Social media managers are faced with the task to tackle Facebook. Here are some Facebook mistakes social media managers should avoid.

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How Long Does It Take for Social Media Marketing to Start Paying Off? | Social Media Today

​You’ve got your Twitter account going and you’ve made a few good jokes. You’ve garnered a few followers on Facebook. Every day, you put a little time into yours social channels. How long until you start seeing some actual sales or conversions?

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The art of nailing low-cost, high-conversion social media ads - The American Genius

Social media ads can be a low-cost, high-yield business builder, and most don't do it well. Here is the art of nailing it!

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Facebook users express concerns over possible 'dislike' button | VentureBeat | Social | by Reuters

Facebook users took to the social media site on Wednesday to react to the company’s decision to test what Facebook Inc Chief Executive Officer Mark Zuckerberg called a “dislike button” – and not everyone liked the idea.

Products & Services | Social Media

Is Your Company Making These 5 Crucial Mistakes on Social Media?

Even when you're not there to guide them, conversations are happening about your brand -- and they aren't always pretty.

Products & Services | Social Media

10 Reasons to Create a Facebook Group Today

Facebook Groups can be a GREAT way to extend the reach of your customer base, get new customers and build relationships for business. However,

Products & Services | Social Media

How Social Media Would Have Changed Hurricane Katrina Coverage

WASHINGTON -- The streets of Algiers Point, a mostly white enclave nestled in a predominantly black New Orleans neighborhood, were not safe. White militias blocked off most of the area’s streets, posted

Products & Services | Social Media

Is Hybrid Content Marketing the Latest Trend? | Social Media Today

Recently, we decided to do something that would take our content marketing to the next level: We combined our content marketing efforts with a tightly focused Facebook advertising strategy. This is what I like to call hybrid content marketing.

Products & Services | Social Media

Twitter adds desktop notifications to direct messages on the web

Twitter's direct messages via the web just got more useful. Today the social network will start rolling out DM notifications for its site which will be availabl...

Products & Services | Social Media

Go to 'social media bootcamp' so you can stay on top of digital trends

More than ever before, brands are turning to social media platforms, like Facebook and Instagram, to boost their revenue and engagement numbers.

Products & Services | Social Media

Adobe introduces new social photo tools to help your puppy pictures go viral | VentureBeat | Media | by Chris O'Brien

Adobe announced today that it will be rolling out some app updates to help marketers create eye-catching social photos and videos.

Products & Services | Social Media

Chat away: Twitter removes 140-character limit for direct messages - CNET

The social network now allows users to chat privately without feeling constrained by a space limit. Blabbermouths, however, will get cut off at 10,000 characters.

Products & Services | Social Media

You’ll Soon Be Able To Buy Stuff Directly From Twitter | TIME

The best memes of the Time magazine cover featuring Oculus Rift inventor and Oculus VR founder Palmer Luckey

Products & Services | Social Media

Inside the sad, expensive failure of Google+

Create a social network or risk everything. That was the original pitch for Google's Facebook rival, Google+, a refrain hammered over and over by the social network's chief arch...

Products & Services | Social Media

15 New Social-Media Templates to Save You Even More Time With Your Marketing

Imagine having a quick and fast way to get up to speed with social media or to get your work done in less time. You can -- with the right set of tools.

Products & Services | Social Media

Reddit says it will hide but not ban hate communities

Reddit Co-Founder and new CEO Steve Huffman has just laid out a host of changes to the websites content policy. He cites the company's earlier banning of non-co...

Products & Services | Social Media

Photos from inside Tumblr's quirky office in New York City - Business Insider

Take a tour of Tumblr's offices, where you can drink beer on tap or do yoga on the roof deck.

Products & Services | Social Media

How To Quickly Master Social Media Marketing For Small Business

According to a new study, one in six marriages that began in the last three years has resulted from an interaction that started online. At the same time, Nielsen also reports that four out of every five corporations in America are now leveraging social me

Products & Services | Social Media

Social Media Marketing Is The Top Priority For Brands In 2015 [REPORT]

Brands are betting big on social media marketing in 2015. The recent study highlights how marketers are leveraging on Facebook, Twitter etc