#branding

Business & Finance | Business

How to Tell Your Digital Brand Story

Your brand has a story, and you need to tell it! Here’s how to tell a digital brand story that will connect with your audience and cut through the noise.

Business & Finance | Advertising/Marketing

How To Avoid Ruining Your Brand With Branded Content

Many brands are paying a high price for this proliferation by producing a large volume of low quality content, simply because they feel like they need to be on social media.

Business & Finance | Business

So Long, Hamburger Helper: America’s Venerable Food Brands Are Struggling - WSJ

The packaged-food industry is being hammered on both ends of the consumer spectrum, losing out to fresher items with fewer processed ingredients as well as inexpensive store labels. As brands such as Hamburger Helper and Chef Boyardee suffer, companies ar

Science & Technology | Social Media

10 Unforgivable Facebook Marketing Mistakes From Brands

Facebook has a market saturation unrivalled by any other social network. To win over your audience you need to avoid these Facebook marketing mistakes.

Business & Finance | Advertising/Marketing

Why You Should Launch a Brand, Not a Product

Five reasons brands are what really matter to your consumers -- and your bottom line.

Cars & Motorcycles | Cars

What Your Car Says About Your Personal Brand | Inc.com

Showing up for a meeting with potential clients in your old college clunker will make them skeptical before the meeting even starts.

Business & Finance | Business

5 Keys To Building A Strong Social Media Audience | Inc.com

Fitness entrepreneur Amanda Bucci helps explain how it really works.

Business & Finance | Marketing

Use Your Personal Brand to Strengthen Your Leadership Identity

Use what you stand for as a person to become a stronger leader for your small business employees.

Science & Technology | Social Media

Screw "Personal Branding": My Top Three Social Media Resolutions For 2017

One writer says the received wisdom on how professionals should act on social media is failing to make the world a better place.

Business & Finance | Business

Trends Brand Marketers Need to Heed - Brand Keys

Marketers cannot use mid-20th century survey tools to measure 21st century consumer values and behaviors because traditional techniques are likely to measure what consumers say, rather than what they think

Business & Finance | Advertising/Marketing

5 Rules of Branding That Will Make You A Sought-After Superstar

Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"

Science & Technology | Social Media

Social media advertising and brand posts: four lessons to live by

Social media users are turning their back on brands, with some saying that they 'actively ignore' brand posts or ads. Turn heads with these top tips

Business & Finance | Advertising/Marketing

Why Your Brand Needs A Real Style Guide - Forbes

Illustration by Propoint Designer Gregg D. A well-developed style guide is an essential tool for establishing brand identity. A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate

Business & Finance | Marketing

5 Steps Brands Need to Take When Working with Micro-Influencers - Forbes

Credit: pexels.com If you scroll through Twitter or Instagram, you can see a lot of Influencers with huge social media following. These people are a gold mine for those whose target audience is, well basically, everyone. But what if your product fits in v

Business & Finance | Advertising/Marketing

The 10 Best-Perceived Brands Among Consumers in 2016 (So Far) | Adweek

When it comes to brands, familiarity doesn’t breed contempt, at least according to YouGov BrandIndex, which released its midyear rankings of best-perceived brands today.According to the study, the most well-regarded brands are ones consumers interact w

Business & Finance | Advertising/Marketing

Branding in the Age of Social Media | Markethive EcoSystem

In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding.

Business & Finance | Advertising/Marketing

Are Branding Agencies Still Relevant?

The old way of designing brands is in desperate need of a rethink, writes Edenspiekermann's Paul Woods.

Business & Finance | Business

4 Misconceptions About Personal Branding You Need To Abandon Right Now

If you're in any corner of technology or marketing, you need to widen your web presence beyond LinkedIn.

Business & Finance | Advertising/Marketing

The Future Of Branding Is Debranding | Co.Design | business + design

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.

Business & Finance | Advertising/Marketing

10 Lies About PR That Brands Need To Know - Forbes

PR remains a mishandled and mismanaged discipline. It has evolved from being merely a way to generate publicity to a bona-fide marketing powerhouse, hence why it’s regrettable to witness PR agencies and in-house teams implementing outdated PR practices

Business & Finance | Advertising/Marketing

Why designers should be taking a digital-first approach to branding | Creative Bloq

It's time agencies woke up to the power of digital branding. Digital channels shouldn't be treated like a second-class citizen when it comes to building a brand identity.

Business & Finance | Advertising/Marketing

5 Benefits Of Visual Branding That Every Brand Should Know

Every brand wants to stand apart from its competitors, build an audience and connect with them. Visual branding is very helpful in accomplishing this. How it helps them, is what we’re going to disc…

Business & Finance | Advertising/Marketing

This L.A. Shop Helps Brands Create Marketing Strategies With Designs to Match

() Specs Who President Chris Lowery and founder and ecd Margo Chase What Design and brand consultancy Where New York and Los Angeles Chase Design Group knows how to make something pretty—they're designers after all—but they like to do more than tha

Business & Finance | Advertising/Marketing

Get Ready for Branded Content on SNL: And also fewer traditional commercials.

Commercials for fake products like the Bass-O-Matic won't be the only ads to air during Saturday Night Live starting next season.

Miscellaneous | Interesting & Helpful Information

A Strong Personal Brand Will Enhance Your Life, No Matter What You Do for a Living

The sooner you take control of how you define yourself, the sooner you can get on with achieving the most important goals in your life.

Business & Finance | Marketing

Meet the New Digital Agency That Already Has 2,000 Big Names on Board | Adweek

Sports and marketing endorsements have long gone hand in hand, but the form those endorsements tend to take is increasingly shifting from traditional TV spots to sponsored Instagram posts.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

From Yahoo's change of rules for board membership, to Hillary Clinton's first campaign ad that targets Trump.

Business & Finance | Marketing

10 Killer Email Marketing Trends to Watch in 2016

Almost a whole new year lies ahead and it is the ideal time to take a fresh look at your business goals and how you are going to take sound steps to achieve them. Whether it is a new business opened…

Business & Finance | Advertising/Marketing

5 Ways to Leverage Local Marketing to Build Your Brand - Forbes

If you’re like most small business owners, the thought of carving out time for marketing, especially when you don’t have much of a budget to work with, can be overwhelming. But there’s good news. Local marketing is marketing small businesses can do

Business & Finance | Social Media

Words And Phrases Brands Ought To Keep Off Their Social Media Vocab

We live in such a liberated world now; few rules bind our online social activities and interactions. Surprisingly, brands and large entities are rarely enslaved by formal rules either. Be that as i...

Business & Finance | Business

The Most Trusted Brands Among American Shoppers - Fortune

BrandSpark International conducted a survey to determine the most trusted brand name products among American shoppers.

Business & Finance | Marketing

5 Cost Effective Ways to Advertise Your Small Business Like a Super Bowl Brand

While small business owners can't afford the millions necessary for a Super Bowl ad, there are numerous ways you can cost-effectively grow your brand's awareness in the community.

Business & Finance | Marketing

4 Content Marketing Tips to Help Your Personal Brand

Content marketing—in the form of sharing useful content such as blogs or videos with web viewers who relate to your brand—can be one of the most successful digital marketing methods for your pers…

Business & Finance | Marketing

What About My Star Wars Oranges? How Brand Love Transcends Marketing Logic With The Force Awakens

As the 1.6-billion-dollar box office epic Star Wars: The Force Awakens begins to fade from the public eye, so also have the Star Wars-themed brands lining the shelves. I find myself at a loss in ...

Business & Finance | Business

The 20 most valuable brands ever acquired

They span the tobacco, food processing, and healthcare, and automobile industries.

Business & Finance | Advertising/Marketing

The Five Deadliest Personal Branding Sins - Forbes

Personal branding can be tricky. Liz Ryan explains how to brand yourself like a human being and avoid these five personal branding sins.

Business & Finance | Marketing

10 Rules Of Brand Development | Branding Strategy Insider

At this point in time there are ten rules to brand development that every brand builder should reference.

Business & Finance | Advertising/Marketing

The History of America’s Favorite Thanksgiving Brands - Fortune

Turkey hotlines, marshmallow sales, and other tales of the (Thanksgiving) tape. There’s no question that Americans’ eating habits are changing. But when it comes to Thanksgiving, consumers are still rooted in tradition.

Business & Finance | Social Media

8 Ways To Promote The YOU Brand On Social Media.

If as millenials we don't count our lucky stars (Pun intended...You know, because

Business & Finance | Public Relations

The A, B, Cs Of Getting Your Business To The Press, On A Budget.

When you're founding your business, high chances are you're working under a budget. A tight one at that seeing as, well, it's a new business. Financial discrepancies, capital-wise, are the last thi...

Science & Technology | Social Media

How Brand Ambassadors Make Social... More Social

People are social beings. So why is it that most corporate social postings are both irrelevant and anonymous? Putting a personal, social component into your social marketing is imperative to engaging 2-way communication.

Business & Finance | Advertising/Marketing

The glamour of advertising has gone — and that's a good thing

Advertising events seem more disconnected from the rest of the world. They’re lavish, but outside their little bubble, no one pays much attention to them.

Business & Finance | Advertising/Marketing

50 Brilliant Billboard Ads That Will Stop You In Your Tracks (And What You Can Learn From Them) – Design School

With digital ads taking over our lives, it’s easy to start questioning how long other forms of advertising are going to last. Oh, rest assured: billboards are going nowhere. They are alive, well and getting increasingly creative.

Science & Technology | Social Media

Social Media Marketing Is The Top Priority For Brands In 2015 [REPORT]

Brands are betting big on social media marketing in 2015. The recent study highlights how marketers are leveraging on Facebook, Twitter etc

Science & Technology | Social Media

Take a look at the brand new Facebook logo changed for the first time since 2005

Take a look at the brand new Facebook logo! Well, it’s generally new. The blue color and letters “k” and “f” is absolutely the same. In fact the new thing about this logo is the nagging sense of something being not quite right when you look at it.

Business & Finance | Marketing

How to Promote with Brand Ambassadors Using Visual Content Marketing

Brand ambassadors are customer advocates and fans who talk about your brand with passion. Here are 3 ways to tap into that with visual content marketing

Business & Finance | Advertising/Marketing

New IAB Report Spotlights Media Consumption Becoming Liquid Across Platforms | Adweek

Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a velocity never seen before.

Business & Finance | Marketing

How to Build a Brand with Gravity | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Before e-commerce, brands used to need literal mass to have gravity in their market. Now, small businesses can build serious gravity, too.

Business & Finance | Marketing

What is Brand Storytelling?

If you've ever wondered "what is brand storytelling," it's a mix of content marketing, brand journalism, and article writing. Here's an explanation.

Science & Technology | Social Media

Twitter Marketing: How Brands Can Rise to the Top of the Stream #SMMW15

What are brands doing to rise to the top of the Twitter stream? Marketers from Microsoft, BMC Software and Renaissance Hotels at Social Media Marketing World (#SMMW15) explained what has been working in their social media world.

Business & Finance | Business

Logic Is the Enemy of a Successful Brand Name | Al Ries - Advertising Age

There's a method to the madness of a seemingly meaningless moniker. NutsOnline.com, according to a recent post in The New York Times, spent hundreds of thousands of dollars to buy a new name, Nuts.com...

Style & Fashion | Style

How Levi's 501s Maintain Their Iconic Status: The Daily Details

ou own a pair of Levi's. So do I. So do all your friends. That's fine. But here's the thing. Your parents probably own a pair of Levi's jeans—or at least have in their lifetime. And your grandparents? Yeah, they did, too. The thing about the American denim brand isn't that it's so well-known and well-loved today, it's that we're merely the latest generation to be exposed to the brand, to embrace it.

Business & Finance | Business

How to rebrand without sinking the ship

Does your company need a fresh look and name? Check out these helpful tips to rebrand your company with ease.

Science & Technology | Social Media

Where your brand is going wrong with social media | Media Network | The Guardian

Incentivise your followers, go easy on the business-speak and spend time interacting, chatting and laughing with your fans, advises Rosie Spaughton

Science & Technology | Social Media

How to Be Creative AND Brand Compliant in Social Marketing

Maintaining a consistent brand identity with social media marketing is vital for long-term business growth. Learn to flex your creative social muscle within

Business & Finance | Business

3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday

You know you're a '90s kid if companies are trying to win you over through memories of your childhood.

Business & Finance | Business

Top Brand Marketers Share What They're Gearing Up for in 2015

Marketing Strategy - Need some marketing inspiration for the new year? Check out what these top brands are focusing on in 2015.

Business & Finance | Business

5 Questions to Help You Build a Strong Personal Brand | Inc.com

There's no separating you from your business, and you have to brand yourself accordingly.

Business & Finance | Business

The Power of an Unconventional Brand Name

Lolly Wolly Doodle founder Brandi Temple explains why you shouldn't think twice about choosing an eccentric company name.

Business & Finance | Advertising/Marketing

12 Ways Corporations Are Secretly Manipulating Your Emotions

You might not realize it, but all sorts of companies have developed all sorts of tactics meant to encourage you to take out that credit card. What do they know that we don't? The corporate powers that be have long recognized that human beings are ...

Business & Finance | Business & Finance

10 Brands That Will Disappear In 2015

Each year, 24/7 Wall St. identifies 10 American brands that we predict will disappear before the end of the next year. This year’s list reflects the fact that mergers and acquisitions are at unprecedented levels. While some of the companies on ...