#marketing

Business & Finance | Business

How to Tell Your Digital Brand Story

Your brand has a story, and you need to tell it! Here’s how to tell a digital brand story that will connect with your audience and cut through the noise.

Science & Technology | Social Media

Beware of Relying on Fake Social Media Followers. Ever Heard of 'Shadowbanning'?

It's scarily easy to grow your numbers rapidly if you're willing to resort to fake traffic. But if you do, brace yourself for the consequences.

Business & Finance | Marketing

Why 2018 is the Year of Change in Digital Marketing! - Digital Leadership Associates

It's time to step up in 2018. Falling email rates, the end of advertising and the slow death of PPC are a perfect storm for marketing, says Tim Hughes

Science & Technology | Social Media

An Updated List of Facebook's Algorithm Changes

If you do Facebook marketing, one thing that you might want to understand is the Facebook algorithm.

Science & Technology | Technology

Snapchat dangles referral traffic with link sharing from other apps

In an update to Snapchat's iOS app today, Snap began rolling out two important new features. You now can share links from other apps via the iOS share sheet,..

Business & Finance | Advertising/Marketing

The advertising industry has been living a lie

COMMENTARY: Brands have deluded themselves into believing the dream of 'the long tail.' Yet the idea of blasting ads on thousands of sites makes little sense.

Science & Technology | Social Media

3 Tips for Creating Original Social Content Your Audience Loves – Adweek

Opinion: If you’re honest with yourself, you’ll probably come to the realization that your content isn’t very original.

Business & Finance | Marketing

5 Steps to Build a Social Media Marketing Plan for 2018

It's hard to succeed without a proper social media marketing plan. Here's how to get ahead.

Science & Technology | Social Media

19 Social Media Content Tools That'll Speed Up Your Content Creation

Creating great social media content takes time. Here are 18 powerful social media content tools (and tips for creating great content in just minutes).

Science & Technology | Technology

Learn how to rank higher on Google by mastering SEO

In today's digitally driven world, it's no longer a surprise to any business that in order to remain viable and competitive, it's essential to have a strong online presence.

Science & Technology | Social Media

How I Achieved a 48% Success Rate Using Twitter for Link Building

The gripes among link builders are plentiful, but they’re also deserved. There’s the pitifully low success rate. The hours logged crafting personalized outreach. The potential brand damage from a…

Business & Finance | Marketing

10 ways to market and monetize your digital book or whitepaper

Are you planning to create a digital guide for your customers? Or a downloadable checklist or a whitepaper? Here are just a few actionable tips for marketing

Business & Finance | Business

If You're Not Converting Visitors to Customers, Blame These Common Landing Page Copywriting Mistakes.

The time and effort you spend on site design and marketing is mostly wasted if you don't get your landing page right.

Science & Technology | Social Media

Your Social Media Strategy Isn't Complete Without These 21 Tactics

You’re ready to take social media to the next level. But if you aren’t building the traction you hoped for, there’s usually a reason. Just like any industry, there are a set of crucially important tactics every successful social media strategy needs

Business & Finance | Advertising/Marketing

If Your Aren't Using Social Media This Way, You're Leaving Money on the Table

Building an audience organically is time-consuming and painful. Unless you use this hack.

Science & Technology | Social Media

A Day in the Life of a Social Media Manager: How to Maximize Your Time on Social Media in 2017

See how a typical social media manager keeps a schedule and follows a checklist to achieve the many different tasks and to-dos of a typical workday

Science & Technology | Social Media

Want to Take Full Advantage of Social Media? Stop Thinking of it as One Big Sales Pitch | Inc.com

In order to truly flourish on social media, you should begin thinking of it more like a conference and less like a cold call.

Business & Finance | Marketing

Free Stock Photos: The Complete Guide on How to Find and Use Stunning Stock Images

Whether you want free stock images for your website, blog or social media posts, this guide will help you to find the best images to use.

Miscellaneous | Interesting Links

The Secrets Behind Widely Used Products

Nothing is ever quite what it seems, and in America the majority of our products have quite a few tricks up their sleeves. Whether it's false branding, false marketing, or an accidental origin story, it seems like we can never get a straight answer on any

Business & Finance | Advertising/Marketing

How To Avoid Ruining Your Brand With Branded Content

Many brands are paying a high price for this proliferation by producing a large volume of low quality content, simply because they feel like they need to be on social media.

Business & Finance | Business

So Long, Hamburger Helper: America’s Venerable Food Brands Are Struggling - WSJ

The packaged-food industry is being hammered on both ends of the consumer spectrum, losing out to fresher items with fewer processed ingredients as well as inexpensive store labels. As brands such as Hamburger Helper and Chef Boyardee suffer, companies ar

Science & Technology | Social Media

10 Social Media Mistakes We've Made (And How to Avoid Them)

We've committed many social media mistakes that have cost us reach, engagement, fans, and customers! Here's what we've learned and how you can avoid them.

Science & Technology | Social Media

10 Unforgivable Facebook Marketing Mistakes From Brands

Facebook has a market saturation unrivalled by any other social network. To win over your audience you need to avoid these Facebook marketing mistakes.

Business & Finance | Advertising/Marketing

Why You Should Launch a Brand, Not a Product

Five reasons brands are what really matter to your consumers -- and your bottom line.

Business & Finance | Advertising/Marketing

How Much Do Companies Pay to Get Their Logos on Those Blue Highway Exit Signs? | Mental Floss

Test your knowledge with amazing and interesting facts, trivia, quizzes, and brain teaser games on MentalFloss.com.

Business & Finance | Marketing

LinkedIn Just Gave Away a Big Secret

For the first time ever, LinkedIn is sharing some incredibly valuable data about what makes its members sit up and take notice.

Business & Finance | Blogging

8 Traffic-Boosting Blog Secrets that Almost Feel Like Cheating

Some blogging techniques are downright unfair. And that’s a great thing. Everyone wants to get huge amounts of traffic to their blog, but some people work way too hard to do it. Getting traffic can be easy. In fact, it can be unfairly easy. If your blog

Science & Technology | Social Media

Snapchat vs. Instagram: What marketers need to know - Digiday

With Facebook’s Instagram Stories positing huge competition to Snapchat, brands and advertisers are trying to figure out which works best.

Science & Technology | Social Media

8 Mistakes That Immediately Make You Look Like a Social Media Newbie | Inc.com

If you're making any of these mistakes on social media, your brand will appear out of touch as a result.

Science & Technology | Social Media

Influencer Marketing: A Key Building Block Of A Successful Content Marketing Engine

By activating influencers as part of a media buy, marketers can reach consumers through trusted voices and help drive business value.

Science & Technology | Social Media

Instagram Analytics: Which Metrics Really Matter?

These key figures can help you measure your reach and make smart moves that engage audiences to interact with your brand.

Science & Technology | Social Media

Real Influence: How Adobe Uses Influencer Marketing | MarketingProfs Podcast

Here's how Adobe uses influencer marketing to dramatically increase the company's reach. Gain insights from how to attract and engage influencers, measure success, and maintain relationships.

Science & Technology | Social Media

How to Run an Instagram Story Takeover : Social Media Examiner

Do you want to reach more people with your Instagram stories? Discover how to plan and execute an Instagram Story takeover.

Business & Finance | Business

A Daily Social Media Checklist That Will Double Engagement

Looking to increase your social media engagement? You need a plan! Here's your daily social media checklist with exact steps you need to take.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

Consulting companies are among the 10 largest agencies, WPP will spend $200 million with Snap this year, and Microsoft hired a former FTC commissioner.

Business & Finance | Blogging

How To Find Clients For Your Freelance Blogging Business

Let me ask you this: When you first started blogging, did making money from your blog ever cross your mind? Maybe not. Many new bloggers view blogging as only a hobby. It's not until they generate a decent amount of traffic and develop a loyal following d

Science & Technology | Social Media

The Social Media Analytics Showdown: What You Can Track and How

Analysis is the key to getting the results you had in mind when you created all that compelling content.

Miscellaneous | Social Media

‘10 Concerts’ Facebook Meme May Reveal More Than Musical Tastes

Privacy experts said the specific answers posted in response to the meme could be used by marketers to target ads or by hackers to breach secure accounts.

Science & Technology | Social Media

Instagram Algorithm: The 7 Key Factors that Influence Your Organic Reach

In this post, we'll go through the seven key factors of the Instagram algorithm that influence your reach and share 10 ways to boost your reach today.

Business & Finance | Advertising/Marketing

How Gatorade and Snapchat Are Leveraging the Power of Mobile to Inspire Athletes | Inc.com

Today's athletes are always on the go. To reach them with your ads a strong mobile strategy is a must.

Business & Finance | Blogging

How to Optimize Content for Both Search and Social (Plus, a Headline Hack that Strikes the Balance) - Copyblogger

Can one piece of content be optimized for both search and social? Yes, it can. Andy Crestodina shows how to prepare your content for both traffic channels.

Business & Finance | Blogging

The Beginners Guide to Blogging – Anna Everett

If you have always wanted to start a blog for your business, but never been sure of how to do that – never fear.  In this post, I will walk you through all the steps needed to get started, ge…

Science & Technology | Social Media

7 Ways to Attract Thousands of Followers on Social Media

Unless you're famous, attracting a pile of fans to your feed may be a challenge. Here's how regular people can do it.

Business & Finance | Advertising/Marketing

3 Ridiculously Easy Hacks to Get People to Sign Up to Your Email List

Just as you have signed up for many, many email lists, lots of people will signup for yours if you market it right.

Business & Finance | Marketing

5 Must-Have Strategies for Marketing to Millennials

Take some tips from a PR expert--and Millennial herself--on what it takes to garner the loyalty of this younger generation.

Science & Technology | Social Media

Here's How to Tell If Your Company's Ad Is Beating Competitors on Facebook

Find out how your Facebook advertising performs compared to the rest of your industry.

Business & Finance | Marketing

6 Psychological Triggers that Win Sales and Influence Customers

This is a guest post by Beth Morgan from Marketing Nerdist. Whenever anyone asks me what marketing books I recommend that will help them sell more, the very fir

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

Havas denies stopping Google ad spend in the UK, Facebook's secret projects team, and WPP's Sir Martin Sorrell on the YouTube ad boycott.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

Google summoned to appear before the UK government, Adidas stopping TV advertising, and Google Home ads which aren't really ads.

Business & Finance | Business

50 Years Later, Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them – Adweek

Joint effort between David Miami and Sterling Cooper Draper Pryce

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

WPP CEO Martin Sorrell going after Google, McCann Japan creating a creative director robot, and Facebook livestreaming Major League Soccer.

Business & Finance | Advertising/Marketing

The 11 best advertising campaigns of 2016 - Business Insider

The Gunn Report identifies the best adverts by combining the winners' lists from the 45 most important awards.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

A clone of Snapchat launches in Facebook Messenger, WPP CEO Martin Sorrell making millions, and Google AMP pages inflating traffic metrics.

Business & Finance | Business

Here's What 2016 Taught Us About Content Marketing and SEO

Success as an internet marketer requires constant appraisal of trends and vigilance for what isn't working any longer.

Science & Technology | Social Media

Follow These Simple Steps To A Massive Social Following

Social media engagement doesn't have to be a black box of mystery. With the right strategies and effort, anyone can create a massive social following.

Business & Finance | Business

How To Do Twitter Marketing in 10 Minutes a Day

If you’re low on time, here’s a plan for getting all your tweeting done in 10 minutes a day.

Business & Finance | Advertising/Marketing

How Nike Brilliantly Ruined Olympic Marketing Forever – Adweek

Unless you happen to be a company like GE, Coca-Cola or McDonald's—a brand that can afford the reported $100 million to $200 million it costs to be an official Olympic sponsor—you'd better not mention the Rio games in your marketing.

Business & Finance | Marketing

Think big, go small: why influencer marketing isn’t about reach

Despite what many marketers and PR agencies in Asia still believe, influencer marketing is not a popularity contest.

Science & Technology | Social Media

LinkedIn Just Stole an Idea From Facebook - And it's Tremendous

LinkedIn recently released new tool that makes it far easier to hyper-focus and customize your marketing approach on the platform.

Business & Finance | Online Marketing

Content Marketing And Promotion - Complete Guide To Content Amplification, B2B Marketing And Strategy

In this content marketing guide, we discuss how you can use multiple content marketing strategies to grow your brand and target your customer.

Business & Finance | Marketing

Use Your Personal Brand to Strengthen Your Leadership Identity

Use what you stand for as a person to become a stronger leader for your small business employees.

Business & Finance | Advertising/Marketing

5 ways AI can turbocharge modern marketing

If you're a marketing executive, you may feel like the ground is constantly shifting under your feet. Everything that the industry thought was a best practice ten years ago is now obsolete, buried under an increasingly mountainous pile of data.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

Twitter's VP of client solutions explained to us what he is saying to clients right now, and Snapchat is making its app less confusing as it prepares to IPO.

Business & Finance | Advertising/Marketing

5 Digital Marketing Ideas That Could Improve Your Brand Growth in 2017

With 2016 officially in the rear-view mirror, it’s time to start thinking about how your marketing strategy will evolve in 2017.

Business & Finance | Blogging

How to Write a 2000-Word Article in 2 Hours

Just imagine being able to write a 2000-word article in 2 hours.

You could create more content, drive high-quality traffic from search engines, and generate more leads.

Business & Finance | Business

Trends Brand Marketers Need to Heed - Brand Keys

Marketers cannot use mid-20th century survey tools to measure 21st century consumer values and behaviors because traditional techniques are likely to measure what consumers say, rather than what they think

Miscellaneous | Social Media

The state of influencer marketing in 5 charts - Digiday

Despite the hype, influencer marketing is “an unstructured mess” right now.

Business & Finance | Marketing

12 Marketing Podcasts You Should Listen to Every Week

Learn clever and practical ways to become a marketing pro in no time.

Business & Finance | Advertising/Marketing

17 Marketing Trends To Watch Out For In 2017

December is the time of year when every strategist should be giving a good hard look at the past year’s performance. After all, if you’re not paying attention to what has worked (or hasn’t worked) over the past 12 months, how are you going to know w

Business & Finance | Business

9 Podcasts to Make You a Better Marketer in 2017

Marketing's moving at such a rapid pace these days, but these podcasts will keep you ahead of the curve.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

The state of Google's search and Facebook's growth boom showing no sign of slowing.

Miscellaneous | Potpourri

Apple Forgets About 'iPhone 7' And Focuses On 'iPhone 8'?

When Apple officially released the iPhone 7 back in September, there was an intense debate on whether it was worth buying or waiting until the iPhone 8, a potentially much better overall upgrade. Well, according to several reports on Thursday, Apple may h

Business & Finance | Advertising/Marketing

5 Rules of Branding That Will Make You A Sought-After Superstar

Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"

Business & Finance | Marketing

5 Predictions to Guide Your Marketing Plan in 2017

You'll need to get quicker and more agile. And then you'll have to tap into the power of already-established, credible voices within the communities you hope to capture.

Science & Technology | Social Media

How to Engage on Social Media Like a Team of 30

ReQueue is a tool launched by CoSchedule that allows you to amplify and automate your social media marketing.

Miscellaneous | Interesting Links

In an Age of Privilege, Not Everyone Is in the Same Boat

Companies are becoming adept at identifying wealthy customers and marketing to them, creating a money-based caste system.

Science & Technology | Technology

WordPress SEO Theme Guidelines - SEO your WP Theme - Yoast

Optimizing a WP theme should be easy when you follow these simple WordPress SEO Theme guidelines by the expert on WordPress SEO: Yoast.

Business & Finance | Business

How Marketing Changes When Shopping Is Automated

Products will flow to our homes like a utility, as electricity and water do.

Science & Technology | Social Media

Social media advertising and brand posts: four lessons to live by

Social media users are turning their back on brands, with some saying that they 'actively ignore' brand posts or ads. Turn heads with these top tips

Business & Finance | Marketing

20 Free Must-have Tools for your Zero-budget Content Marketing Campaign

According to the Digiday Content Marketing Summit in early 2016, one of the biggest challenges most content marketers have been facing is…

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

From Lowell McAdam on speculation Verizon may want to reduce the price it is paying for Yahoo, to KFC's new Colonel Sanders mascot.

Business & Finance | Marketing

Should Marketing Budgets Increase For B2B?

B2B brands are increasing their marketing budgets from 6% increase over last 12 months to over 7% increase for the next, B2B marketing budgets are increasing

Business & Finance | Business & Finance

7 Strategies for Marketing When You Haven't Got Any Money. | Inc.com

If your budget is tiny you need to be brave and roll up your sleeves.

Business & Finance | Advertising/Marketing

Here are Apple’s new ads for the iPhone 7 and Apple Watch Series 2

Apple just released not one, not two but three new ads for its new devices — the iPhone 7 and the Apple Watch Series 2. They all tout new features, such as..

Science & Technology | Social Media

9 Companies Helping Your Social Media Presence Grow Online

If you want to grow your social media presence online you’ll need to do more than just create a Facebook account and update it once a week. Social media has rap

Business & Finance | Advertising/Marketing

This Agency Just Made a Whole Music Video to Say a Fond Farewell to a Client

A lot of agency-client splits are unpleasant or downright acrimonious. But ad agency Rinck's breakup with Gorton's Seafood has been quite amicable—so amicable, in fact, that Rinck just unveiled a thank-you music video to Gorton's, inspired by Johnny Cas

Business & Finance | Advertising/Marketing

Why Your Company Logo Should Be Wordless

A wordless logo appeals visually while cutting out all those advertising words. And Millennials hate advertising. Here are the studies proving it.

Business & Finance | Advertising/Marketing

What Killed the Commercial Jingle? - The Atlantic

Marketing ditties once had a distinctive, hokey sound, but today’s advertisers have ditched them for standard pop songs.

Sports | My Sporting News

Internet Roasts Harden's New Triple Black Signature Adidas Shoe

Remember when the internet ripped Stephen Curry 's Curry 2 Low Under Armour shoe? James Harden was next...

Science & Technology | Technology

Top 25 DIY Tips for Better SEO | CIO

You don't have to be an SEO expert to boost your website's search engine cred. The SEO community shares tips on how individuals and organizations without SEO expertise can increase their sites' search engine rankings.

Science & Technology | Technology

Busting the Top 15 SEO Myths of 2014 | CIO

It's tough to tell what's real and what’s myth today when it comes to SEO best practices. So we asked the SEO community to bring us up to date on the current state of link building, content marketing, social media and more.

Business & Finance | Advertising/Marketing

Are There Any Downsides To Content Marketing? - Forbes

Are there any real downsides to content marketing that might deter you from the strategy?

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

From Instagram launching a Snapchat clone, to ad tech companies' concerns about Google's exchange bidding in Dynamic Allocation.

Business & Finance | Advertising/Marketing

What is Influencer Marketing? | Inc.com

In two previous articles, I talked about how Influencer Marketing Delivers 11X ROI Over All Other Forms of Digital Media and worked to dispel the 3 Most Common Myths of Influencer Marketing. But then I took a step back and wanted to answer the very specific question of "What is Influencer Marketing?"

Business & Finance | Advertising/Marketing

10 Ready-to-go Marketing Spreadsheets to Boost Your Productivity Today

Get our list of 10 favorite marketing spreadsheets to boost your social media productivity, get more results, and save more time.

Business & Finance | Business

Marketing Technology is Changing the World. And Marketers Are Getting Left Behind.

In an early episode of Mad Men, Don Draper spars with a researcher about the value of the customer insights she’d collected. Don argued that creatives need to show the future, not the past, and that data couldn’t show a brand where to go.

Marketing has evolved a lot over the last 50 years. Now, data commonly informs copy, and marketers often test and improve creative concepts before launching broadly.

Business & Finance | Advertising/Marketing

Branding in the Age of Social Media | Markethive EcoSystem

In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding.

Business & Finance | Online Marketing

Worst Mistakes to Avoid in Conversion Rate Optimization - Uplift

Worst Mistakes to Avoid in Conversion Rate Optimization Conversion rate optimization is all the rage these days. Experienced online marketers now agree that “CRO is as important as SEO,” meaning that if you’re not testing, you’re leaving money on

Science & Technology | Technology

Facebook is changing the way stories come into your News Feed

Your Facebook News Feed is about to get a makeover. In a statement issued by Facebook, the company’s engineering director Lars Backstrom explained that the change is being made after users of the social networking behemoth told the c

Business & Finance | Advertising/Marketing

Are Branding Agencies Still Relevant?

The old way of designing brands is in desperate need of a rethink, writes Edenspiekermann's Paul Woods.

Business & Finance | Advertising/Marketing

How to Generate BETTER Traffic: 6 Steps to Improve Your Content Marketing

If you are reading this post there is a good chance that you have also searched the internet looking for ways to increase traffic to your website. Every day I come across blogs and articles claiming…

Business & Finance | Blogging

14 Tips to Put Your Business Blog in the Spotlight

Blogging is no longer an online diary. It's big business, and your most effective marketing tool.

News | Health & Wellbeing

How to Get Smokers to Quit? Enlist World’s Ugliest Color - The New York Times

Health officials want more countries to require the use of opaque couché on cigarette packaging. The greenish brown color has helped discourage smokers in Australia.

Business & Finance | Business

A LinkedIn Employee Reveals How to Dominate the Network | Inc.com

Get the scoop on how LinkedIn uses content marketing to build its brand online--and apply it to your own efforts on the platform.

Business & Finance | Business

4 Misconceptions About Personal Branding You Need To Abandon Right Now

If you're in any corner of technology or marketing, you need to widen your web presence beyond LinkedIn.

Science & Technology | Tech

YouTube Is Introducing New Ways to Help Small Businesses Make Better Video Ads | Adweek

YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses. Today, Google is launching three ways for SMBs to create video ads for YouTube that are—at least for the most part—free.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

From YouTube's plan to engage more small businesses to advertise on its platform, to the Danish media agency using AI to make deals.

Business & Finance | Business

It’s OK if You Don’t Understand the Billboards of Silicon Valley | WIRED

Anywhere else in the world, the billboards lining Silicon Valley's major thoroughfare would seem more like roadside Dada than a legit attempt at advertising

Business & Finance | Advertising/Marketing

The Future Of Branding Is Debranding | Co.Design | business + design

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.

Science & Technology | Technology

Native ads will drive 74% of all ad revenue by 2021

Native ads — or ads that take on the look and feel of the content surrounding them — are taking over digital advertising.

Business & Finance | Business & Finance

Why Successful People Take 10 Years to 'Succeed Overnight'

There's a reason why this 10-years-to-overnight-success pattern shows up over and over. And it's not just about working hard.

Advice & Self-Help | Advice & Self-Help

Why the Richest People of the Future Won’t Necessarily Be the Smartest

People with good judgment can collaborate much faster.

Miscellaneous | Interesting & Helpful Information

Take Your Blogging To The Next Level

Here are a number of articles I've published which you can spend some time reviewing and learn several key techniques and aspects of blogging that will help you.

Business & Finance | Business

How to Become More Creative with Your Copywriting!

Great copywriting is essential to the success of any business. When it comes to marketing for startups, many things must be done correctly if the ultimate goal of creating conversions is going to be met.

Miscellaneous | Interesting & Helpful Information

A Strong Personal Brand Will Enhance Your Life, No Matter What You Do for a Living

The sooner you take control of how you define yourself, the sooner you can get on with achieving the most important goals in your life.

Business & Finance | Careers & The Workplace

30 jobs in the PR and marketing world

Creative marketers are always in demand. To land your next job, recruiters suggest handing over an example of your prowess. To get started, consider this list of inventive opportunities.