#marketing

Business & Finance | Advertising/Marketing

Best Instagram Marketing Tactics for An Early Stage Business

Instagram is helping a lot of small and big businesses in the brand building and generating sales.

Business & Finance | Marketing

5 Branding Tips If You're an Entrepreneur on a Budget

Ever hear of a brand style guide? That's the very first thing you'll need.

Business & Finance | Business

How to use Whatsapp as a Business Tool: 3 Easy Tips

Whether you own a restaurant or a toy store, WhatsApp can be your best business buddy.

Business & Finance | Marketing

5 Tactics to Drive Website Traffic That Aren't SEO

Although all businesses with an online presence should invest in search engine optimization, it isn't the end-all, be-all when it comes to driving traffic to a professional website.

Food & Drink | Food

Don't Worry! IHOP Name Change Is Just a Burger Promotion | InvestorPlace

The recent IHOP name change is nothing to worry about as the company is just looking to promote its new Ultimate Steakburgers.

Science & Technology | Social Media

Social Media Engagement is the New Social Media Marketing: How To Do It Well

As social media platforms evolve to reward so reward authentic social media behaviour, social media engagement has become a vital part of any marketing strategy. Here's a look into why we think social media engagement is so important and how you can

Business & Finance | Advertising/Marketing

Measuring the Effectiveness of Digital Content Marketing: Insights from the 2018 Intelligent…

Authored by Prema Srinivasan

News | Interesting Stories

IHOP Is Changing Its Name And The Internet Can't Handle It | HuffPost

The new name is "IHOb," but the company won't release what the "b" means until June 11.

Business & Finance | Business & Finance

Video Is King But YouTube Wears The Crown: How To Become A YouTuber

With over a third of all internet users using the platform, Youtube is the place to be. Over 300 hours of video are added every minute— so you better get started!

Business & Finance | Marketing

How To Use Instagram To Grow Your E-Commerce Business (With Zero Budget)

Instagram has over 800 million monthly active users and the platform is a great marketing tool if utilized effectively. Let’s take a look at ways you can use this visual-based social media platform to build your brand and grow your following without spe

Science & Technology | Social Media

The do's and don’ts of hashtags

How to grow your reach and engagement with hashtags.

Science & Technology | Social Media

How To Make The Most Of Social Media Marketing

How can I do social media marketing? This question was originally answered on Quora by Frits Habermann.

Science & Technology | Web Design

Top 5 Web Design Strategies to Make Your Website Look Fresh & Up To Date

Top 5 Web Design Strategies to Make Your Website Look Fresh & Up To Date on WebDesignDev.com, your #1 web design blog.

Business & Finance | Business

10 most effective social media tools for PR pros | Articles | Social Media

Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. Here’s the software to help you stay on top of it all.

Science & Technology | Social Media

Use These Tips to Crack LinkedIn’s Algorithm and Generate More Leads

When it comes building a sales funnel, there has never been a better platform than LinkedIn. I’ve personally used LinkedIn as a primary lead source to grow my business and gain more than 47,0…

Science & Technology | Social Media

How to Create a Fullscreen Canvas Experience on Facebook

Imagine for a second that you can have a customer’s complete, undivided attention on social media. Instead of seeing four other posts on their feeds distracting them, all they see is yours, dominat…

Science & Technology | Social Media

The 1-2-3-4 Strategy to Drive Leads From Instagram

Instagram can make sense as part of a lead-gen strategy. The secret is a laser focus on optimizing four key elements – Content Marketing Institute

Science & Technology | Social Media

Growth Hacking Tips to Increase Your Brand Awareness Via Social Media

To reach out to more customers and increase ones awareness on social media is possible with the growth hacks tricks.

Science & Technology | Social Media

5 Reasons Why Nobody is Engaging With Your Social Posts (and How to Fix it)

Is nobody engaging with your social media posts on Twitter or Instagram? Here's 5 reasons why, and how to fix it to make sure you get attention on your social media.

Business & Finance | Marketing

Site Not Mobile Friendly? You Can Kiss Your Google Rankings Goodbye

In recent years, Google has been pushing more and more to ensure all websites are mobile friendly. This makes sense as mobile searches have consistently been on the rise since 2009 and finally…

Science & Technology | Social Media

LinkedIn Prospecting: How to Find and Connect With Future Customers : Social Media Examiner

Social Media Marketing Podcast 295. In this episode, explore how to use LinkedIn to find leads and turn them into customers with John Nemo.

Science & Technology | Social Media

How This Founder Accumulates 100M Impressions Each Month And What CMOs Can Learn From It

Getting eyes on your content is every marketer's goal. One man who gets 100M Impressions every month has some tips every marketer can benefit from.

Science & Technology | Social Media

Uncovering Instagram Bots With a New Kind of Detective Work

Marketers are increasingly concerned that too many of the influencers they pay to push their products are actually followed by a percentage of accounts that are fake.

Business & Finance | Business

Why Your Brand Plan Is More Important Than Your Business Plan

If people don't know who you are and what you represent, they won't do business with you.

Business & Finance | Marketing

How to Sell Art Online: The Ultimate Guide

Two Shopify merchants—a gallerist and pop artist—both share their personal experiences, tips, and advice to help other creators and curators sell art online.

Science & Technology | Science & Technology

Cody Emsky - Successful Steps to Advance on An Internet Marketing

Nowadays, it is very easy to earn a five figure salary by using Internet Marketing within a specific marketing field. Yet, it is better to avoid all the online bluff that promises wealth instantly. The seven basic rules are: Cody Emsky is one such expert

Science & Technology | Social Media

Instagram Unleashes the Ultimate Weapon for Marketers – Adweek

Opinion: ‘Regramming’ could encroach on Pinterest’s position as a king of brand content discovery

Business & Finance | Business

Want to Increase Attendance at Your Next Event? Use These 8 Social Media Strategies | Inc.com

Events can provide you with monumental business results. Here's how to make sure every seat is filled at your next one.

Science & Technology | Social Media

The New Facebook Algorithm 2018: Everything Marketers Need to Know

An inside look into the brand new Facebook Algorithm for 2018 with information directly from an exclusive News Feed webinar for publishers. Here's what brands and marketers need to know.

Science & Technology | Social Media

Why Posting to Facebook Without Paying Is a Waste of Time | DigitalNext - AdAge

Use your marketing team's time and the dollars you're spending with your agency on promoted "thumb stopping" content, Mike Proulx argues.

Business & Finance | Business

Why Are So Many Super Bowl Advertisers Playing the Nostalgia Card? – Adweek

There’s money in missing the past—even if the past really wasn’t so good.

Business & Finance | Advertising/Marketing

8 Old-School Branding Techniques That Will Still Work for You Today

The 'Mad Men' days are long over, but what survives are such Don Draper trademarks as business cards, snail mail and testimonials.,

Science & Technology | Social Media

How To Build A Thriving Brand Presence On Instagram

There are millions of brands trying to get noticed on Instagram, here's how to stand out in the sea of sameness.

Business & Finance | Marketing

Get More (and Better) Traffic by Optimizing for Social Sharing

Do you get all the traffic you'd like for your site? Do visitors just keep pouring in, letting you meet all of your business goals with ease?

Science & Technology | Social Media

10 Social Media Tools You Need in 2018

Brands are turning to social media platforms to reach target audiences through paid and organic means. Here is a list of 10 tools that social media marketers should leverage for maximum results.

Business & Finance | Advertising/Marketing

The Five Top Trends That Will Shape Influencer Marketing in 2018

Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet ...

Science & Technology | Social Media

What is the best time to post social media?

Different platforms have different user patterns. See this guide for the peak engagement hours for each of the major social media outlets.

Business & Finance | Marketing

How To Start An SEO Campaign With (Almost) No Money

Is there a way to start an SEO campaign without a significant monetary investment?

Business & Finance | Marketing

10 Key Differences Between Designing for Print and Web

Want to know more about the difference between designing for print and designing for the web? We break it down for aspiring designers.

Science & Technology | Social Media

How to Write Posts That Actually Get Read and Shared

I had a call the other day with an entrepreneur who told me that his blog articles are like an echo chamber; it feels like he is talking to himself. He's investing a ton of time and effort into creating posts, but they are not getting any engagement. I

Science & Technology | Social Media

10 Instagram Automation Tools to Build a Massive Following

Instagram has immense power to make or break brands and influencers. For example, Halo Top Creamery increased online sales by 2,500 percent after growing Instagram followers, and the makeup company Anastasia Beverly Hills came to prominence only after the

Business & Finance | Business

5 SEO Strategies to Immediately Focus On in 2018

While Google's algorithm is constantly changing, these tactics aren't going to change anytime soon and will increase your chance of being found online.

Business & Finance | Marketing

How Digital Marketing Will Change In 2018: 15 Top Trends

New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside.

Business & Finance | Business

How to Tell Your Digital Brand Story

Your brand has a story, and you need to tell it! Here’s how to tell a digital brand story that will connect with your audience and cut through the noise.

Science & Technology | Social Media

Beware of Relying on Fake Social Media Followers. Ever Heard of 'Shadowbanning'?

It's scarily easy to grow your numbers rapidly if you're willing to resort to fake traffic. But if you do, brace yourself for the consequences.

Business & Finance | Marketing

Why 2018 is the Year of Change in Digital Marketing! - Digital Leadership Associates

It's time to step up in 2018. Falling email rates, the end of advertising and the slow death of PPC are a perfect storm for marketing, says Tim Hughes

Science & Technology | Social Media

An Updated List of Facebook's Algorithm Changes

If you do Facebook marketing, one thing that you might want to understand is the Facebook algorithm.

Science & Technology | Technology

Snapchat dangles referral traffic with link sharing from other apps

In an update to Snapchat's iOS app today, Snap began rolling out two important new features. You now can share links from other apps via the iOS share sheet,..

Business & Finance | Advertising/Marketing

The advertising industry has been living a lie

COMMENTARY: Brands have deluded themselves into believing the dream of 'the long tail.' Yet the idea of blasting ads on thousands of sites makes little sense.

Science & Technology | Social Media

3 Tips for Creating Original Social Content Your Audience Loves – Adweek

Opinion: If you’re honest with yourself, you’ll probably come to the realization that your content isn’t very original.

Business & Finance | Marketing

5 Steps to Build a Social Media Marketing Plan for 2018

It's hard to succeed without a proper social media marketing plan. Here's how to get ahead.

Science & Technology | Social Media

19 Social Media Content Tools That'll Speed Up Your Content Creation

Creating great social media content takes time. Here are 18 powerful social media content tools (and tips for creating great content in just minutes).

Science & Technology | Technology

Learn how to rank higher on Google by mastering SEO

In today's digitally driven world, it's no longer a surprise to any business that in order to remain viable and competitive, it's essential to have a strong online presence.

Science & Technology | Social Media

How I Achieved a 48% Success Rate Using Twitter for Link Building

The gripes among link builders are plentiful, but they’re also deserved. There’s the pitifully low success rate. The hours logged crafting personalized outreach. The potential brand damage from a…

Business & Finance | Marketing

10 ways to market and monetize your digital book or whitepaper

Are you planning to create a digital guide for your customers? Or a downloadable checklist or a whitepaper? Here are just a few actionable tips for marketing

Business & Finance | Business

If You're Not Converting Visitors to Customers, Blame These Common Landing Page Copywriting Mistakes.

The time and effort you spend on site design and marketing is mostly wasted if you don't get your landing page right.

Science & Technology | Social Media

Your Social Media Strategy Isn't Complete Without These 21 Tactics

You’re ready to take social media to the next level. But if you aren’t building the traction you hoped for, there’s usually a reason. Just like any industry, there are a set of crucially important tactics every successful social media strategy needs

Business & Finance | Advertising/Marketing

If Your Aren't Using Social Media This Way, You're Leaving Money on the Table

Building an audience organically is time-consuming and painful. Unless you use this hack.

Science & Technology | Social Media

A Day in the Life of a Social Media Manager: How to Maximize Your Time on Social Media in 2017

See how a typical social media manager keeps a schedule and follows a checklist to achieve the many different tasks and to-dos of a typical workday

Science & Technology | Social Media

Want to Take Full Advantage of Social Media? Stop Thinking of it as One Big Sales Pitch | Inc.com

In order to truly flourish on social media, you should begin thinking of it more like a conference and less like a cold call.

Business & Finance | Marketing

Free Stock Photos: The Complete Guide on How to Find and Use Stunning Stock Images

Whether you want free stock images for your website, blog or social media posts, this guide will help you to find the best images to use.

Miscellaneous | Interesting Links

The Secrets Behind Widely Used Products

Nothing is ever quite what it seems, and in America the majority of our products have quite a few tricks up their sleeves. Whether it's false branding, false marketing, or an accidental origin story, it seems like we can never get a straight answer on any

Business & Finance | Advertising/Marketing

How To Avoid Ruining Your Brand With Branded Content

Many brands are paying a high price for this proliferation by producing a large volume of low quality content, simply because they feel like they need to be on social media.

Business & Finance | Business

So Long, Hamburger Helper: America’s Venerable Food Brands Are Struggling - WSJ

The packaged-food industry is being hammered on both ends of the consumer spectrum, losing out to fresher items with fewer processed ingredients as well as inexpensive store labels. As brands such as Hamburger Helper and Chef Boyardee suffer, companies ar

Science & Technology | Social Media

10 Social Media Mistakes We've Made (And How to Avoid Them)

We've committed many social media mistakes that have cost us reach, engagement, fans, and customers! Here's what we've learned and how you can avoid them.

Science & Technology | Social Media

10 Unforgivable Facebook Marketing Mistakes From Brands

Facebook has a market saturation unrivalled by any other social network. To win over your audience you need to avoid these Facebook marketing mistakes.

Business & Finance | Advertising/Marketing

Why You Should Launch a Brand, Not a Product

Five reasons brands are what really matter to your consumers -- and your bottom line.

Business & Finance | Advertising/Marketing

How Much Do Companies Pay to Get Their Logos on Those Blue Highway Exit Signs? | Mental Floss

Test your knowledge with amazing and interesting facts, trivia, quizzes, and brain teaser games on MentalFloss.com.

Business & Finance | Marketing

LinkedIn Just Gave Away a Big Secret

For the first time ever, LinkedIn is sharing some incredibly valuable data about what makes its members sit up and take notice.

Business & Finance | Blogging

8 Traffic-Boosting Blog Secrets that Almost Feel Like Cheating

Some blogging techniques are downright unfair. And that’s a great thing. Everyone wants to get huge amounts of traffic to their blog, but some people work way too hard to do it. Getting traffic can be easy. In fact, it can be unfairly easy. If your blog

Science & Technology | Social Media

Snapchat vs. Instagram: What marketers need to know - Digiday

With Facebook’s Instagram Stories positing huge competition to Snapchat, brands and advertisers are trying to figure out which works best.

Science & Technology | Social Media

8 Mistakes That Immediately Make You Look Like a Social Media Newbie | Inc.com

If you're making any of these mistakes on social media, your brand will appear out of touch as a result.

Science & Technology | Social Media

Influencer Marketing: A Key Building Block Of A Successful Content Marketing Engine

By activating influencers as part of a media buy, marketers can reach consumers through trusted voices and help drive business value.

Science & Technology | Social Media

Instagram Analytics: Which Metrics Really Matter?

These key figures can help you measure your reach and make smart moves that engage audiences to interact with your brand.

Science & Technology | Social Media

Real Influence: How Adobe Uses Influencer Marketing | MarketingProfs Podcast

Here's how Adobe uses influencer marketing to dramatically increase the company's reach. Gain insights from how to attract and engage influencers, measure success, and maintain relationships.

Business & Finance | Business

A Daily Social Media Checklist That Will Double Engagement

Looking to increase your social media engagement? You need a plan! Here's your daily social media checklist with exact steps you need to take.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

Consulting companies are among the 10 largest agencies, WPP will spend $200 million with Snap this year, and Microsoft hired a former FTC commissioner.

Business & Finance | Blogging

How To Find Clients For Your Freelance Blogging Business

Let me ask you this: When you first started blogging, did making money from your blog ever cross your mind? Maybe not. Many new bloggers view blogging as only a hobby. It's not until they generate a decent amount of traffic and develop a loyal following d

Miscellaneous | Social Media

‘10 Concerts’ Facebook Meme May Reveal More Than Musical Tastes

Privacy experts said the specific answers posted in response to the meme could be used by marketers to target ads or by hackers to breach secure accounts.

Business & Finance | Advertising/Marketing

How Gatorade and Snapchat Are Leveraging the Power of Mobile to Inspire Athletes | Inc.com

Today's athletes are always on the go. To reach them with your ads a strong mobile strategy is a must.

Business & Finance | Blogging

How to Optimize Content for Both Search and Social (Plus, a Headline Hack that Strikes the Balance) - Copyblogger

Can one piece of content be optimized for both search and social? Yes, it can. Andy Crestodina shows how to prepare your content for both traffic channels.

Business & Finance | Blogging

The Beginners Guide to Blogging – Anna Everett

If you have always wanted to start a blog for your business, but never been sure of how to do that – never fear.  In this post, I will walk you through all the steps needed to get started, ge…

Business & Finance | Advertising/Marketing

3 Ridiculously Easy Hacks to Get People to Sign Up to Your Email List

Just as you have signed up for many, many email lists, lots of people will signup for yours if you market it right.

Business & Finance | Marketing

6 Psychological Triggers that Win Sales and Influence Customers

This is a guest post by Beth Morgan from Marketing Nerdist. Whenever anyone asks me what marketing books I recommend that will help them sell more, the very fir

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

Havas denies stopping Google ad spend in the UK, Facebook's secret projects team, and WPP's Sir Martin Sorrell on the YouTube ad boycott.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

Google summoned to appear before the UK government, Adidas stopping TV advertising, and Google Home ads which aren't really ads.

Business & Finance | Business

50 Years Later, Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them – Adweek

Joint effort between David Miami and Sterling Cooper Draper Pryce

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

WPP CEO Martin Sorrell going after Google, McCann Japan creating a creative director robot, and Facebook livestreaming Major League Soccer.

Business & Finance | Advertising/Marketing

The 11 best advertising campaigns of 2016 - Business Insider

The Gunn Report identifies the best adverts by combining the winners' lists from the 45 most important awards.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

A clone of Snapchat launches in Facebook Messenger, WPP CEO Martin Sorrell making millions, and Google AMP pages inflating traffic metrics.

Business & Finance | Business

Here's What 2016 Taught Us About Content Marketing and SEO

Success as an internet marketer requires constant appraisal of trends and vigilance for what isn't working any longer.

Business & Finance | Business

How To Do Twitter Marketing in 10 Minutes a Day

If you’re low on time, here’s a plan for getting all your tweeting done in 10 minutes a day.

Business & Finance | Advertising/Marketing

How Nike Brilliantly Ruined Olympic Marketing Forever – Adweek

Unless you happen to be a company like GE, Coca-Cola or McDonald's—a brand that can afford the reported $100 million to $200 million it costs to be an official Olympic sponsor—you'd better not mention the Rio games in your marketing.

Business & Finance | Online Marketing

Content Marketing And Promotion - Complete Guide To Content Amplification, B2B Marketing And Strategy

In this content marketing guide, we discuss how you can use multiple content marketing strategies to grow your brand and target your customer.

Business & Finance | Advertising/Marketing

5 ways AI can turbocharge modern marketing

If you're a marketing executive, you may feel like the ground is constantly shifting under your feet. Everything that the industry thought was a best practice ten years ago is now obsolete, buried under an increasingly mountainous pile of data.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

Twitter's VP of client solutions explained to us what he is saying to clients right now, and Snapchat is making its app less confusing as it prepares to IPO.

Business & Finance | Advertising/Marketing

5 Digital Marketing Ideas That Could Improve Your Brand Growth in 2017

With 2016 officially in the rear-view mirror, it’s time to start thinking about how your marketing strategy will evolve in 2017.

Business & Finance | Blogging

How to Write a 2000-Word Article in 2 Hours

Just imagine being able to write a 2000-word article in 2 hours.

You could create more content, drive high-quality traffic from search engines, and generate more leads.

Business & Finance | Business

Trends Brand Marketers Need to Heed - Brand Keys

Marketers cannot use mid-20th century survey tools to measure 21st century consumer values and behaviors because traditional techniques are likely to measure what consumers say, rather than what they think

Miscellaneous | Social Media

The state of influencer marketing in 5 charts - Digiday

Despite the hype, influencer marketing is “an unstructured mess” right now.

Business & Finance | Advertising/Marketing

17 Marketing Trends To Watch Out For In 2017

December is the time of year when every strategist should be giving a good hard look at the past year’s performance. After all, if you’re not paying attention to what has worked (or hasn’t worked) over the past 12 months, how are you going to know w

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

The state of Google's search and Facebook's growth boom showing no sign of slowing.

Miscellaneous | Potpourri

Apple Forgets About 'iPhone 7' And Focuses On 'iPhone 8'?

When Apple officially released the iPhone 7 back in September, there was an intense debate on whether it was worth buying or waiting until the iPhone 8, a potentially much better overall upgrade. Well, according to several reports on Thursday, Apple may h

Business & Finance | Advertising/Marketing

5 Rules of Branding That Will Make You A Sought-After Superstar

Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"

Miscellaneous | Interesting Links

In an Age of Privilege, Not Everyone Is in the Same Boat

Companies are becoming adept at identifying wealthy customers and marketing to them, creating a money-based caste system.

Science & Technology | Technology

WordPress SEO Theme Guidelines - SEO your WP Theme - Yoast

Optimizing a WP theme should be easy when you follow these simple WordPress SEO Theme guidelines by the expert on WordPress SEO: Yoast.

Business & Finance | Business

How Marketing Changes When Shopping Is Automated

Products will flow to our homes like a utility, as electricity and water do.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

From Lowell McAdam on speculation Verizon may want to reduce the price it is paying for Yahoo, to KFC's new Colonel Sanders mascot.

Business & Finance | Business & Finance

7 Strategies for Marketing When You Haven't Got Any Money. | Inc.com

If your budget is tiny you need to be brave and roll up your sleeves.

Business & Finance | Advertising/Marketing

Here are Apple’s new ads for the iPhone 7 and Apple Watch Series 2

Apple just released not one, not two but three new ads for its new devices — the iPhone 7 and the Apple Watch Series 2. They all tout new features, such as..

Business & Finance | Advertising/Marketing

This Agency Just Made a Whole Music Video to Say a Fond Farewell to a Client

A lot of agency-client splits are unpleasant or downright acrimonious. But ad agency Rinck's breakup with Gorton's Seafood has been quite amicable—so amicable, in fact, that Rinck just unveiled a thank-you music video to Gorton's, inspired by Johnny Cas

Business & Finance | Advertising/Marketing

Why Your Company Logo Should Be Wordless

A wordless logo appeals visually while cutting out all those advertising words. And Millennials hate advertising. Here are the studies proving it.

Business & Finance | Advertising/Marketing

What Killed the Commercial Jingle? - The Atlantic

Marketing ditties once had a distinctive, hokey sound, but today’s advertisers have ditched them for standard pop songs.

Sports | My Sporting News

Internet Roasts Harden's New Triple Black Signature Adidas Shoe

Remember when the internet ripped Stephen Curry 's Curry 2 Low Under Armour shoe? James Harden was next...