#twobuckchuck

Food & Drink | Food & Drink

How Trader Joe's Wine Became Cheaper Than Bottled Water

Charles Shaw, aka Two Buck Chuck, has long been the bargain drinker's best friend at $1.99 a bottle. But what's the real story behind the infamous brand?

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So That's Why Trader Joe's Wine Is So Cheap!

This question originally appeared on Quora. Answer by Chris Knox, Wine Shop Manager, Wine Buyer The basic gist of it all is that Two Buck Chuck is owned by Bronco Wines, which is owned by Fred Franzia, a trash-mouthed, unapologetic downright crud...